Advertising
A creative boost, a sensory overload and a good old kick up the bum
Two-time Pendoring Prestige Award Winner, copywriter Dominique Swiegers of King James, Cape Town, used her portion of the prize money...
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Map and mirror: Charting future tech, political, economic, lifestyle and food trends (With pics)
In these rapidly changing times, predicting the future is hard. But Ads24, at their recent Food for Thought breakfast, gazed...
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Pepsi and Kendall: Ignoring influencer marketing 101
The Kendall Jenner/Pepsi debacle highlighted how quickly the public responds to faux marketing. The audience backlash to the advert elicited...
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Impressive start to African Cristal Festival
It was an impressive start to the African Cristal Festival in Morocco, kicking off with a panel discussion and debate around...
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Making a bit of brand love
“Prove yourself brave, truthful and unselfish and some day you will be a real boy.” Pinocchio, Disney animation film, 1940 Branded...
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Is there any way to stop ad creep?
Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business...
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