Advertising

The push to make the digital advertising landscape less complex and at the same time more transparent, efficient, reader-friendly, and...

­­­­­­­­­­­­­­­­­­Digital advertising can be a tricky, fragmented landscape. However, if you plan on using the right figures, the biggest media...

The publisher and editor of Marklives has launched a new online resource aimed at connecting brands and marketers to agencies....

Reach, frequency and time-spent are terms that are frequently bandied about at media agencies. Working out engagement efficiency formulas allows...

The word “creepy” gets thrown around a lot when it comes to the ad business lately. It used to be...

For the sake of future generations, it is critical that we teach our children to eat well: lots of fruit...