Advertising
Say it right: The search for the ultimate hashtag
Every campaign or content direction needs a brainstorm, a solid number of hours and sometimes days to be able to...
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How advertisers seduce our subconscious
In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level...
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Facebook on young talent: Connecting, we can create anything
In line with their commitment to developing and promoting young creative talent, Facebook is sponsoring the Student category of The...
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Almost 60% of all TV spend in South Africa this year has been wasted
Despite ferocious tales and innuendos of TV advertising 'dying', the truth is that TV advertising continues to dominate media budgets...
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Ad skipping and blocking could spur an advertising arms race
Much to the disappointment of advertisers and ad agencies, many people do not like advertising. Some will do anything to...
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Why Niantic didn’t need marketing to make Pokémon Go viral
It’s not hard to see why Pokémon Go has become so popular. Its simple gameplay and social element have made...
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