Advertising
In tough times, retailers must become ‘masters of the local’
Retailers account for some 44% of newspaper advertising revenue, according to Nielsen’s Ad Dynamix report for the 12 months ending...
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Of rock stars, sex toys and bean bags… why I’m stoked to be a Cannes judge
A few weeks ago, I found out that I was going to be a Cannes judge. I couldn’t have been prouder...
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‘Get off your ass’ is not offensive
The ASA Directorate is satisfied that in the context of a humorous and light-hearted commercial, the word 'ass' would not cause...
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Why does advertising treat customers like commodities?
Media should not be bought and sold like pork bellies, and not just because much of what makes media special...
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Shock ruling against advertising regulator was inevitable
OPINION: It has always been a mystery to me why no advertiser has ever had the courage to stand up...
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Political correctness & over-sensitive regulation have ruined advertising
OPINION: Has political correctness, fear of regulation and clients with 'no balls' ruined South Africa's advertising? Chris Moerdyk thinks...
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