Advertising
Music, the link between branded content and branded culture?
The Cannes Lions Festival of Creativity has added a new component this year, one it believes is playing a "significant...
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Why public sector advertising needs special understanding
Public sector advertising differs from commercial advertising in its intent, approach and strategic objectives. Government needs media and marketing partners...
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Branded content: A survival strategy for the coming ‘Adblocalypse’
Last year, Justin Kirby wrote a post for us about what traditional media brings to the branded content party. In it,...
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No more battle of the sexes ads for 1st for Women
Insurance company 1st for Women has launched its new brand positioning and TV commercial, #weputyoufirst, moving away from men bashing...
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Through the recycled glass, brightly
How do you get apathetic upper LSMs to recycle? If you’re The Glass Recycling Company of South Africa (TGRC), you...
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Branding with a purpose
Why do so many in our business see brand advertising as mutually exclusive to sales-measured marketing? Peter Drucker certainly wouldn’t....
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