Advertising

Over the past 10 years, the presiding wisdom in advertising has been that marketers must put digital first. Recently this digital-centricity...

I have been in the business of researching brands, media and marketing communication for so long that what I have...

More than a century ago, a cynical fellow called John Wanamaker bemoaned the fact that while he knew half the...

Twitter continues to surprise investors on the downside of growth expectations. Investor reaction to its most recent financial results show how...

Marketing guru, Professor Jenni Romaniuk, is in South Africa. Hosted by SPARK Media, the academic, whose research concentrates on understanding consumer...

Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this...