Advertising
What East can do for South: Three marketing lessons from Japan
The efficient and organised but tolerant and patient way that is so redolent of Japanese culture reminded Justine Cullinan of three big marketing...
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Why advertisers use pictures to sell pharmaceuticals – and shouldn’t
On a winter’s night in 1993 I was crouched in the back of an ambulance as it hurtled through the...
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Insights 2016: Marketing to a new generation in the attention economy
In Microsoft’s manifesto entitled “Our Worldview”, CEO Satya Nadella argues: “We are moving from a world where computing power was...
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Why ad tech should worry about the rise of marketing tech
Over the next five years we will see ad tech supplanted, albeit short-circuited, by technology and companies that directly serve...
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Why Facebook advertising trumps Twitter’s offering
The social media scene in 2016 is shaping up to be very different to the recent past. Apart from Facebook...
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Insights 2016: Media will proliferate, but ad budgets won’t!
One of the biggest changes to hit the media sector this year is that media will proliferate at an even...
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