Advertising
Leveraging the power of the game
Sports sponsorship is so much more than the ‘chairman’s folly’. Done well, it is one of the most powerful platforms...
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Campaign: Castle Lager Boucher Legacy rhino ad delivers goosebumps
Today is World Rhino Day. A new CSI ad by Ogilvy Mather Johannesburg for the Castle Lager Boucher Legacy is a...
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Campaign: Harold goes large for Netflorist
NetFlorist and FCB have done a brilliant job with these latest ads, maintaining the theme of 'Harold' all throughout their...
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Top five ways brands can shape the DIY phenomenon
From the big global players to the emerging online brands, everyone wants in on the DIY phenomenon. But it’s the...
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Global ad spend forecasts show ‘market optimism’
Global media giant, the Dentsu Aegis Network, has published its updated forecasts for worldwide advertising expenditure in 2014 and 2015,...
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Ebola: A challenge to brands operating in Africa
The topic of seeking out opportunities in the final frontier has most definitely not left the boardroom agenda in my...
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