Advertising
Jupiter campaign for the Sunflower Fund calls for donors
Pick n Pay is awash in brightly coloured bandanas covered in a sunflower motif. It's that time of the year...
Read moreDetails
Top seven hardest working native advertising strategies for publishers
“People pretend not to like grapes when the vines are too high for them to reach.” — Marguerite de Navarre We...
Read moreDetails
Oscar ad gets a ‘paddywhack’
The widely publicised and high profile Oscar Pistorius trial has even made waves in the United Kingdom. On the day...
Read moreDetails
Media inflation: Tighten belts, watch the culling, and make it out of tough times
When I received my Media Inflation Watch email from Mike Leahy, I was concerned to see what’s happening considering the...
Read moreDetails
The ‘need for speed’ drives celebrity race campaign with hashtags
Sasha Martinengo and Paul Rotherham are racing head-to-head across South Africa using their fleet of fans - and like-minded motoring...
Read moreDetails
Fragmentation: Ad world’s future based on audience, not content
Content may be king, but the future of media buying in a digital world will be based on audience, not...
Read moreDetails
