Advertising
Saarf, Amps, independent research – is there light at the end of the tunnel?
The All Media and Products Survey has been a media planning institution for decades. Can the industry pull together to...
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Shopping inserts come alive online
Shopping inserts have come to life with a new digital offering that allows consumers to look for deals online by...
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How in hell will my ad be noticed with all the noise out there?
We’ve all seen the stats! The average person is exposed to between 3 000 and 5 000 advertising messages every...
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Campaign: Mxit ad campaign delivers for Castle Lite
Proving the efficacy of mobile social network advertising to achieve extensive reach in a short time frame, premier SAB beer...
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South Africa should thank its media and marketers
As South Africa inexorably plummets down the global ratings of media freedom and with government's Quixotic plan to ban liquor...
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What’s up with SA’s richest consumers?
The global financial crisis has altered the spending habits of South Africa’s rich forever. The cream of the LSM 10...
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