Advertising
Jack of all trades or master of one?
Advertisers’ preference for going with specialist or full service agencies may be based on finances, personal beliefs, the latest trends...
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Eeny, meeny, miny, moe: choosing social media to suit your brand
The range of social media options is increasing at pace. Brands need to constantly evaluate new platforms to figure out if their...
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Big dreams, hard realities
When Donald Liphoko arrives at his new government offices in Pretoria, you could be excused for thinking he was one...
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Digital advertising: bridge media, get feedback, iterate message, collect relationships
There is no doubt that in order to stay ahead of the game advertisers are increasingly embracing digital mediums. Newspaper...
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Ad agency injustice, a case study
" That's the trouble with advertising - everyone's an expert but precious few actually understand it..." Ad agencies would be...
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Making the MOST of research into media owners, media agencies
The SpaceStation has come up tops in this year’s MOST Awards survey. Achieving a total of 5 006 votes across...
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