Advertising

Let’s take stock. In the world of advertising, where does Television currently sit? As of today its role remains massive...

Andy Rice believes the media industry is doomed. And he thinks media people have only themselves to blame. In a...

Each campaign has to start with one thing. It’s called ‘the brief’. And no, I’m not talking about your boyfriend’s...

Let’s take a little stroll down memory lane for a moment. A number of people have been asking me lately...

You might think that the entrenched and globally-recognised luxury brands have no problem generating Cultural Traction, associated as they have...

Advertisers’ preference for going with specialist or full service agencies may be based on finances, personal beliefs, the latest trends...