Advertising
How nimble, relevant advertising can save brands during times of crisis
There are demonstrable benefits that we can see that come from spending through a downturn as consumers prove to be...
Read moreDetailsRelevance of radio during the lockdown: what advertisers should know
Why should advertisers consider utilising radio for effective messaging during the lockdown period? The answer lies in what content audiences...
Read moreDetailsPivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell
Major brands such as Coca-Cola, Audi and McDonald’s have reinforced medical advice of social distancing through advertising. Guinness advertised unity...
Read moreDetailsIntimacy without identity: the dawn of empathic media in digital advertising
'Empathic media' is an advertising system capable of sensing aural, visual, physiological, or other feedback of a consumer in response...
Read moreDetailsFour decades of pent-up need for changes will upend TV ad world
Today’s health crisis is having an enormous impact on the media industry. Have you considered that many of these changes...
Read moreDetailsLarge advertisers increase marketing and communication budgets by 78% in last two years
Marketing and advertising consultants, SCOPEN, have presented the third edition of AGENCY SCOPE South Africa (2019/20).
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