Communications
Lights, camera, newsjacking: Unleashing the power of earned media
When we combine the power of earned media with newsjacking, that's when the real magic and proper ROI happen. It's...
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Nine tips for effective media relations
Wouldn't it be great to build a successful brand by partnering with the media? Well, with the right media relations...
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Four crucial misconceptions about workplace social media policy
According to EnterpriseAppToday, a significant portion (77%) of workers engage in social media activities during work hours.
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It’s all in the strategy
Strategy is layered with great complexity, yet it needs to communicate the plan of action in the simplest form possible...
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Ethical standards remain crucial for the African PR industry, new report finds
The report highlights a shift in priorities for PR activities in the past two years, with crisis management (44%) taking...
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Will ChatGPT replace our jobs?
Creative professionals are asking: are we in danger of losing our jobs to Chat GPT? Will clients start choosing to...
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