Communications

Why the continuous need to compare apples to pears when advertising and PR are worlds apart: “advertising is the wind...

Inauthenticity is the death knell for relationships between brands and South Africa’s Gen Z population, and because of this new...

While traditional media played a central role in disseminating information in my youth, digital media has given people platforms to...

Seventy-eight percent of South African respondents who regularly post online revealed they post content to help bring about social change...

As storytellers, those of us in the communication industry are tasked with stripping the wheat from the chaff in order...

The secret to building a successful track record for marketing-communications is to keep up with international trends, while leveraging local...