Communications
Government’s PR crisis: Losing face to win a war?
The ongoing furore between President Jacob Zuma and former Minister of Finance Pravin Gordan is a classic case of government...
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Five branding mistakes you should avoid in your small business
Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes...
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Ford Kuga mess vs PwC Oscars apology: On brand and reputation
Reputational damage causes anger and mistrust among consumers and substantially devalues brands. The reputational mismanagement of the recent Ford Kuga...
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Ford still can repair its brand in South Africa but it needs to act quickly
There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model’s propensity...
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Brand Beckham will weather the email storm
If nothing else, the David Beckham email scandal has provided some welcome respite from the apparently perpetual news agenda of...
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Responsible marketing 2017: Doing good business while doing good
Technological innovation is enabling the growth of corporate citizenship and we’re noticing marketing trends encouraging (sometimes forcing) brands to become...
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