Communications
Was that ‘sorry’ just ‘oops!’ or true remorse?
Apologies are the subject of media coverage, court reporting, columns, editorial opinion and public debate. They are part of life....
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No publicity? Ten things you may be doing wrong
You have a really interesting client story to tell the news media. It’s the biggest... It’s unique... It’s never been...
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Between newsrooms and ‘the dark side’
OPINION: Evelyn John Holzhausen moved from being a top newspaper editor to a sought-after PR. He writes about the dynamic...
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Five things the PR industry does that undermines its value
OPINION: Over the past 10 years of working in the PR industry I’ve encountered varying degrees of admiration, disinterest and complete...
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Native advertising, product placement, content marketing, advertorials: What’s going on?
One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to...
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Stop those mass press releases!
Fortunately there are PR folk who understand what the media needs, but there are so many more who don’t. Peta...
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