Seven days on social media: Water, water everywhere (with video)
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Marketing budgets face tougher value-for-money test in 2027
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Some time ago I read a McKinsey & Co. article titled 'When agile marketing breaks the agency model'. Though this...
Read moreDetails#OwnYourTruth; #Unapologetic; #KeepingItReal. We have all seen these hashtags and we understand what it means from a personal perspective, but...
Read moreDetailsAdvertisers need to be mindful and responsible when using influencer brand marketing towards children.
Read moreDetailsIn response to the challenging economic outlook over the next three years, dentsu has launched the dentsu Procurement Academy for...
Read moreDetailsIs brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s managing director Dashni Vilakazi...
Read moreDetailsAs we move into 2023, I cannot help but notice how the conversation around technology has started to swing. There...
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