Media agency

Should we not be looking at a body or organisation that can promote consistent number verification and influence metrics not...

Federico de Nardis recently took over the role of CEO of GroupM Sub-Saharan Africa, overseeing operations and development for 24...

Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers.

Driven mostly through social media, expectations for happiness have escalated over the past few years. Perhaps it's time to enjoy...

As marketers of e-commerce companies are pressured to meet KPIs, questions arise on how programmatic media buying can be used...

Agencies are having to shift the way they work to satisfy the approach of big clients to cost-saving, rather than...