Media agency
Agencies must stop acting like they have battered housewife syndrome – Celia Collins
On the back of her win of this year’s MOST Awards Media Agency Legend Award, we sat down with Celia...
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#10YearsInMedia: Today’s consumer is the most disruptive influencer on media
What was the most disruptive influence on media over the past 10 years and what will have the greatest impact...
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A fork in the road: Views from Media Agency Rising Star Ricardo Lopes (with video)
This year’s Media Agency Rising Star Award, at the MOST Awards, was won by Ricardo Lopes of Dentsu Aegis Group....
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AI, the trusted advisor to human consumers
We as media agents/strategists/buyers will have to recognise the fact that we will have to market through these artificial intelligence...
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That’s what they would say, wouldn’t they?
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in...
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Remember to remember me: Making advertising stick
Ads that are emotionally engaging and build lasting and memorable impression are more effective than those that don’t. Somewhere deep...
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