Media agency

One of the most laborious tasks that media strategists and planners are required to undertake is the preparation of competitive...

Should we not be looking at a body or organisation that can promote consistent number verification and influence metrics not...

Federico de Nardis recently took over the role of CEO of GroupM Sub-Saharan Africa, overseeing operations and development for 24...

Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers.

Driven mostly through social media, expectations for happiness have escalated over the past few years. Perhaps it's time to enjoy...

As marketers of e-commerce companies are pressured to meet KPIs, questions arise on how programmatic media buying can be used...