Agencies
Why the time is right to leverage the power of influence
Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their...
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For traditional PR firms, the transition to digital is long overdue
Digital PR is simply the evolution of what has until now been known as 'traditional' PR. The time when there...
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I say ‘sponsorship’ and you say?
Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most...
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Mediamark and PriceCheck ink partnership deal ahead of retail peak
Sales house Mediamark has signed a partnership deal with PriceCheck, the largest non-affiliated e-commerce platform in South Africa.
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Is networking dead? What you need to remember about business and people
From creative problem-solving to nursing sustainable relations, networking has been pivotal in human development, commerce, and peace. But in light...
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Wavemaker Teenage Research Report: Understanding the gatekeepers of modern and future trends
A collaborative effort between GroupM agencies – Wavemaker, Mediacom and Mindshare – was undertaken to understand the behaviour, attitude, media...
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