Agencies
Agencies must stop acting like they have battered housewife syndrome – Celia Collins
On the back of her win of this year’s MOST Awards Media Agency Legend Award, we sat down with Celia...
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#10YearsInMedia: Today’s consumer is the most disruptive influencer on media
What was the most disruptive influence on media over the past 10 years and what will have the greatest impact...
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Don’t panic. Generation Alpha will still want free chicken wings
If you make sure what you’re saying or showing connects with those fundamental cornerstones of humanity, then your message will...
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A fork in the road: Views from Media Agency Rising Star Ricardo Lopes (with video)
This year’s Media Agency Rising Star Award, at the MOST Awards, was won by Ricardo Lopes of Dentsu Aegis Group....
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Switching innovation: Turning ‘corporate antibodies’ into corporate allies
With futurists predicting more change in the next 20 years than the last 300, innovation has long been heralded as...
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AI, the trusted advisor to human consumers
We as media agents/strategists/buyers will have to recognise the fact that we will have to market through these artificial intelligence...
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