Agencies
TBWA and Facebook Africa form strategic partnership
In an agency first for South Africa, creative group TBWA has partnered with digital giant Facebook Africa in a strategic...
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‘I don’t want to bite people’: New ACA CEO to forge closer relationships between marketers and agencies
A new CEO, Mathe Okaba, has taken over the helm of the Associaton for Communication and Advertising. Here’s more about...
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That’s what they would say, wouldn’t they?
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in...
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Success tips from the evolving Media Agency of the Decade
The MediaShop JHB again dominated at this year’s MOST Awards. Michael Bratt sat down with Chris Botha to discuss the...
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Remember to remember me: Making advertising stick
Ads that are emotionally engaging and build lasting and memorable impression are more effective than those that don’t. Somewhere deep...
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Change is not a breeze, and nor are competitive adspend analyses…
One of the most laborious tasks that media strategists and planners are required to undertake is the preparation of competitive...
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