Digital
TheMediaOnline's latest news on online and interactive media.
#MediaEntrepreneur: ‘Hustle beats talent, when talent doesn’t hustle’
Siraj Toefy founded Bespoke Media, a content management company, back in 2012. Now he has co-founded a complementary business after...
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Viewability, a vital piece of the larger digital advertising puzzle
The Interactive Advertising Bureau of South Africa has released it’s anticipated white paper on viewability, a key issue affecting digital...
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The curious case of the short-lived ‘Ayobots’
To the best of my knowledge, South Africa has not experienced as obvious an attempt to affect our national discourse...
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Instagram started hiding likes, and we like it
In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature...
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Amazon beats Google in the e-retail search
Between 2015 and 2018 Amazon grew from 46% to 54% with Google declining from 54% to 46%. Amazon is so...
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The idea of a ‘target audience’ is becoming obsolete in a digital world
With the technology and data digital marketers have access to today, we no longer need to limit our potential target...
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