Digital
TheMediaOnline's latest news on online and interactive media.
SA agencies and brands make their mark in MMA’s Business Impact Index
Media agencies Mindshare and The MediaShop were ranked first and second respectively in the Mobile Marketing Association’s annual Business Impact...
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From viewable to verified: Who really views your ads online?
Context is critical when planning media. What digital audience verification will enable is the same metric speak across all media...
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Why ad tech is crucial for publishers
365 Digital’s inaugural Ad Tech Masterclass event this week offered some fascinating insights. Here are the key takeaways.
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Why the #10yearchallenge is more than a simple social media meme
The #10yearchallenge was also all over Twitter and Instagram. Celebrities dined out on it, ordinary people across the world followed...
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The biggest B2B e-mail marketing trends for 2019
Top tips to remember for email marketing campaigns in 2019.
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How to use various mobile ad formats to amplify your marketing
24.com’s mobile advertising study delivered some fascinating insights into how various ad formats affect different phases of the marketing funnel.
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