Digital

Twenty-eight commercials were tracked in the run up to the big game, and during and after it, and released some...

Smart Shopping was introduced by Google in 2018 and signifyed another step towards automated and machine-learning focused advertising. Tested and...

I am no stranger to managing complex relationships and campaigns, but when a client wants 100% ROI with a digital...

E-mail marketing is still an extremely effective business-to-business marketing tool. Nevertheless regular email campaigns can be time consuming and expensive....

One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African...

The web is not a stand-alone channel for big brand advertisers. Could it become so again? Yes. Brands could find...