Digital
TheMediaOnline's latest news on online and interactive media.
Ubuntu Baba furore shows importance of brands protecting digital assets
Woolworths made headlines yet again, and created a social media storm, with the retailer accused of stealing a product idea...
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The benefits of a shrinking ad-tech landscape
There may not be a dot-com bubble to burst anymore, but we are certainly entering into a period of consolidation...
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Online radio and podcasting catching on in South Africa, 2019 trends – Gareth Cliff
Podcasting is indisputably the fastest growing medium in the world right now. It has seen growth of upwards of 70%...
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Offline is aspirational, on trend and intriguing, while e-commerce’s focus is on convenience and price
Online shopping in South Africa is continuing on an upward trend according to leading audience measurement, modelling and verification company,...
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Content marketing trends to watch in 2019
PRESS OFFICE: Google’s number one priority has always been to deliver searchers relevant content. For example, a web page that is...
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What didn’t change the world of advertising in 2018, and probably won’t in 2019
From blockchain to AI, here are some of the trends and technologies whose hype exceeds their real-life impact. And a...
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