Digital
TheMediaOnline's latest news on online and interactive media.
The future of customer loyalty is digital
Something to think about: the rate at which emails prompt purchases is three times that of social media, and it...
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Insights into digital advertising revenue generation and content strategies
The Africa Digital Media conference, held last week, provided some fascinating insights into evolving revenue generation strategies for online media.
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Africa’s truth: Mobile has created ‘no-line’ marketing
Digital in Africa is neither explorative nor exploitative. It’s what we eat, live and need to survive. The digital revolution...
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Vital takeouts from the world’s largest programmatic advertising conference
Two days spent at the world’s largest conference on programmatic advertising gave fascinating insights into how US online publishers are...
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From advertising revenue to reader revenue: New model for media houses
Challenges in garnering digital advertising revenue are forcing media houses to explore other avenues. One of these is reader revenue.
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Working remotely: It’s no longer a trend, it’s the way of life
Working an agile industry such as media means working behind a desk in a suit is not a necessarily a...
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