Digital
TheMediaOnline's latest news on online and interactive media.
Who are you? I am Caron Williams, founder of The Throne
Who are you? I am... is a regular feature in which we ask a young South African media star to...
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Marketing strategies for the WOKE generation
Brands should be engaging and pay more attention to what millennials are passionate about. These millennials also have high expectations...
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A major online publishing success as The Conversation Africa celebrates its third birthday
The number of media outlets taking advantage of The Conversation Africa’s creative commons license has mushroomed to 234.
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New York offers a ‘terrifying’ window into the future of mass media
Columnist Chris Moerdyk is in New York for the next month. In his first piece from the Big Apple, he...
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Why do we stay on Facebook? It’s complicated
This is an exciting time in the very short history of social media use. Facebook’s users are becoming critical of...
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Rapid uptake of programmatic in SA… but do hidden costs reduce its effectiveness?
South African programmatic advertising has grown at a rapid pace, both in terms of audience and revenue. Now, it’s around...
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