Digital

I recently found myself reading an article about 'conversion rate optimisation and growth hacking'. About five minutes in, I realised...

Social media is a risky space. Many people have learned this the hard way – 2016 began with several South...

The first week of the New Year is always a good moment to look back at the year behind and...

Operators are under increased pressure to find innovative ways to differentiate themselves and provide a superior experience to visitors. The...

A relatively new phenomenon, social media developed rapidly without a code of conduct to guide behaviour. The bullying, harassment and...

Buzzwords run rampant this time of year, as everyone readies their predictions for the coming 12 months.  Pundits prognosticate about...