Digital
TheMediaOnline's latest news on online and interactive media.
Five common mistakes businesses make in social media
Social media can be a powerful tool for building relationships with customers, enhancing your brand and reputation and, ultimately, driving...
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SA’s most influential news organisations on Twitter
This month’s list of “most influential news organisations on Twitter” is here. This September edition of Saniti is a little later...
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The page wars – advice for authors on Facebook
Most authors are pitifully under-qualified to create a presence on Facebook. You’ve seen them. The writers with a book cover...
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What South Africans think of online financial affairs
MEDIA STATEMENT: During the month of September 2011, the Digital Media and Marketing Association (DMMA) and Effective Measure conducted a...
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The digital re-org – agent of cultural change
As digital marketing takes on many more forms than ever before, the multiple-tentacled beast requires an organisation alignment that most...
Read moreDetails![How bad writing (and inane slogans) can harm a brand’s image [part 3]](https://themediaonline.co.za/wp-content/uploads/2011/09/Screen-Shot-2011-09-13-at-7.04.56-PM.png)
How bad writing (and inane slogans) can harm a brand’s image [part 3]
Caryn Gootkin takes a deep breath, warms her cold feet and dives in head first, going much deeper than ever...
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