Digital
TheMediaOnline's latest news on online and interactive media.
AI drives the rise and rise of retargeting in South Africa
Historically, the retargeting domain globally has observed a peak of attention and inventiveness, particularly within e-commerce. The reason? According to...
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Seven Days on X: A single point, one million social media engagements, #StrongerTogether
A single point. Two games in a row, and the #Springboks have saved South Africa. The game was nerve-racking and...
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Great content creation still shapes the future of influencer marketing
It's unclear who exactly started influencer marketing. Most experts believe the strategy began when the Roman Empire introduced gladiators to...
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How far can ML and AI go in food and bev?
Phil Lewis, SVP Solution Consulting, International, Infor, asks what AI can achieve for the food and beverage industry. Artificial Intelligence...
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From virtual friend to personal assistant: The rise of ChatGPT in everyday life
TrendER/infoQuest, an online South African research supplier, recently partnered with In On Africa (IOA), an Africa-focused research and business advisory...
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The shifting marketing playbook of digital platforms, from popularity to expertise
Once upon a time, the world of digital platforms and marketing was all about influence and reach. But in recent...
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