Digital
TheMediaOnline's latest news on online and interactive media.
Personalisation and automation: the next iteration of a communication legend
The ability to use this medium, as we do today, to share information in the form of text, documents, graphics...
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Whatever happened to the subscription economy?
Now that things are getting back to the new normal, people want to get outside, and they want to go...
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I’ll have what they’re having… word of mouth marketing has changed its gameplan, but not its clout
With the public influence of online as an atomic conduit of marketing, word of mouth marketing (WOMM) is no longer...
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Digital innovation spurs retail consumer connectivity
Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for.
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Time to rethink ad industry compliance programmes
We have a lot of fraud in digital advertising, and it’s getting worse, not better.
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LinkedIn still a Microsoft superstar
Microsoft released its financials for the quarter ended 31 March 2022 last week. Its social media offering, LinkedIn, was again...
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