Digital
TheMediaOnline's latest news on online and interactive media.
To make the most of Black Friday you need a good e-commerce strategy and online store processes
While somewhat easier than 2020, 2021 has been another difficult year for South African retailers seeking to build continuity and...
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Facebook relaunches itself as ‘Meta’ in a clear bid to dominate the metaverse
Facebook chief executive Mark Zuckerberg has announced the company will change its name to Meta, saying the move reflects the...
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The impact of the rise of the metaverse on brands
While the rise of the metaverse is exciting for both digital natives and sci-fi pundits, what still needs to be...
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The Social Media ROI Playbook: Driving Growth with Social
With over four billion social media users worldwide, every minute 350 000 tweets are sent, 4 100 clicks on sponsored...
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Whose data is it anyway?
Two important issues have been on my desk, begging for attention of late. Both related to data privacy and collection, converging on our personal information and how...
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Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low,...
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