Media Mentor

Knowing how to write brief descriptive subject lines is an important part of email etiquette, says plain language expert, Amanda...

Every time you have something important to talk about in your business, you should be telling your audience a story....

It’s no secret that the world of advertising needs skilled youngsters to grow the talent pool, help transform the sector...

Dr Ludi Koekemoer maintains that while media educators teach new blood what they need to know, media agencies are responsible...

Along with Dean Koontz, my favourite living author is Stephen King. Not only do these supreme masters scare the holy...

Is media education good enough? The MOST Awards survey finds out what the industry thinks. “The colleges do a basic...