Media business
Voicing change: AI shifting audience behaviour
Proof of how Gen-AI is transforming the news ecosystem is evident in the many case studies featured at WAN-IFRA’s World...
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AI in sponsorship: Beyond the buzzword
In the sponsorship industry, we’ve seen more than a few trends arrive with big promises—blockchain, NFTs, the metaverse. Some shifted...
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CMO to CEO: 10 top tips from those who’ve done it
Contrary to popular perception, a career in marketing is a valuable training ground for an aspiring CEO. But at the...
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How optimising your tech stack can drive higher digital advertising returns
WAN-IFRA’s World Press Trends Report 2024-2025, found that publishers continue to look for ways to diversify their revenue. However, advertising...
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Why Africa’s creator economy is the next global marketing frontier
The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today to...
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The woman who turned the Met Gala into the biggest party of the year
The annual Met Gala in New York City is a dazzling collision of celebrity, fashion and media frenzy. The event...
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