Media business
Six strategies to build customer loyalty
In an era of economic uncertainty and fierce competition for consumer spend, customer loyalty has become a crucial battleground for...
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Bringing a human touch to B2B marketing by working with influencers
The world of business-to-business (B2B) sales and marketing has changed dramatically over the past decade. The tried-and-tested approaches of trade...
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The Olympic Games: a global stage for local brands
South Africa's history at the Olympics reads like a long love letter from a sports-mad nation. Since we first competed...
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Brand Olympics: Do the famous rings deliver value to host countries?
Steven Greenland, Professor in Marketing, Charles Darwin University and Robert Joseph Gill, Associate Professor in Media and Communication at Swinburne...
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Return of Brian Lesser: ‘Back to the Future’ for WPP
It was really nice to see the announcement on Thursday from WPP that Brian Lesser, a longtime ad and ad-tech...
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A marketer’s guide to creating clarity in chaos
Marketing professionals are no strangers to change, but the pace and complexity of today's environment presents some real challenges and...
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