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Browse the latest news articles from The Media Online.
Media Moves: MASA approves Rogerwilco research as CPD learning content, Top Billing announces star-studded presenter line-up, Good Hope FM the official partner to Ultra Cape Town
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: MASA approves...
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Whose AI is it anyway?
Prioritise human insight over commodity content Focus on meaning, not volume Use AI for efficiency, but differentiate with strategy Build...
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Awards Wrap: Kantar’s 2026 Advertising Effectiveness Awards winners are in, Taryn Hunter Sharman wins Woman of Stature Award for Entrepreneur 12 South Africans on Cannes Lions jury of the Year
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media....
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40% of SA’s programmatic ad spend is wasted
40% of programmatic ad spend at risk R600 million misallocated annually Programmatic ad display is the weak point Brand safety...
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Five myths that might derail your digital marketing strategy
Digital measurement is less precise than it appears Algorithms optimise for platforms, not necessarily for your brand Creative is the...
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From AI pilots to enterprise value: What it takes to scale
Most organisations are stuck in the 'pilot trap' The main barrier is poor data readiness, not technology Companies focus too...
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