Communications
Effective personal brands take a stand, then back it up
Donna Rachelson, author of Branding and Marketing YOU, explores the subject of how standing up for your beliefs is a...
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Understanding the brand conversation
Successful migration to a consolidated communications infrastructure begins and ends with successful communication. This sounds like a simple statement, but...
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In other words’ (unofficial) guide to writing in plain language (part 2)
As promised, Caryn Gootkin finishes her guide to writing in plain language, going into more detail about specific parts of...
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The plain language winner – and Linnegar’s take on texts
John Linnegar of McGillivrayLinnegarAssociates chose the winning entry of TheMediaOnline’s Plain Language competition. SONIA MATHER will join him on one...
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PR chemistry is key to the success of a campaign
“I have to like you to want to work with you.” Simply put and an interesting way to do business,...
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Branson has no exclusive rights to all ‘virgins’
One of the most recognised brands in South Africa and the world is the Virgin brand owned by Richard Branson...
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