Communications | The Media Online

The Lockdown Chronicles #14: That was then, this is now

Posted By: Gordon Mulleron: April 09, 2020In: Opinion

In 2019, the average all media advertising rate declined YoY by -2.4%. This is the first time in over 25 years of Media Inflation Watch that advertising rates have showed an annualised YoY d... Read more

The Lockdown Chronicles #13: Lord Nelson and Cele – kissing cousins

Posted By: Gordon Mulleron: April 08, 2020In: Opinion

In the disrupted media landscape the successful media strategist will display a high level of absorptive capacity and the cognitive ability to make effective media decision based on speed ov... Read more

The Lockdown Chronicles #12: Jan van Riebeeck – Apocalypse Now

Posted By: Gordon Mulleron: April 08, 2020In: Opinion

Conrad’s Heart of Darkness is set in Africa during the period of that other great pandemic, often referred to as The Scramble for Africa. Read more

The lockdown Chronicles #11: Macbeth & Owen Farrell on over-commitment

Posted By: Gordon Mulleron: April 07, 2020In: Opinion

When things get back to normal. What then? That’s what we need to start focusing on in media. Global advertising budgets have been decimated and patterns of investment have been massively di... Read more

The Lockdown Chronicles #10: Pippi Longstocking and The Good Wife

Posted By: Gordon Mulleron: April 06, 2020In: Opinion

In South Africa much the same pattern emerges with viewership of most genres on DStv showing significantly increased viewership week on week, even before the start of Lockdown2020. Read more

The Lockdown Chronicles #8: Everyone needs an audience

Posted By: Gordon Mulleron: April 04, 2020In: Opinion

Motivating people in a post-COVID-19 landscape is going to be a massive challenge for creative agencies, media agencies and media owners alike. Read more