The out of home advertising sector is extremely competitive, and worth hundreds of millions in terms of revenue. This week one of major players, Ken Varejes, CEO of Primedia Unlimited, took... Read more
New research by South Africa’s Outdoor Auditors has revealed some vital new statistics to help media agencies, brand managers and creative companies help plan campaigns for the outdoor secto... Read more
Innovation coupled with a dash of humour and loads of creativity was the main feature of Continental Outdoor’s annual Flex Face Fashion Show last week. Staff and clients were challenged to t... Read more
An icon is an object, a place or a face that stands out from the rest. It is easily recognisable, it may have some well-known significance and embody certain qualities that give it a certain... Read more
Health and beauty adverts are everywhere. In magazines and newspapers, on Facebook, and out there on billboards and digital screens. But who exactly are they talking to as we drive by in car... Read more
Travellers in the wilds of KwaZulu-Natal might be surprised to spot a few eye-catching trucks showing a tower of books and a little boy trying to reach them via a stepladder. These are four... Read more
