While the world has seen a surge in digital media advertising, out of home advertising has stayed static in terms of total spend in South Africa, but, says Out of Home Media South Africa (OH... Read more
Truck advertising has taken centre stage as a communication medium to drive high impact out-of-home (OOH) outdoor mobile advertising in business and in government, says Garth Maluleke. Truc... Read more
The Out of Home Media South Africa (OHMSA) delegation recently returned from global industry conference, FEPE, with predictions and trends to surprise industry pundits, not least that a glob... Read more
Commuting is one of those unavoidable routines much like taking a shower and getting dressed in the morning. As with everything else, there are trends, phases and technological developments... Read more
You’re stuck in traffic. Or lying on the beach gazing up at a blue sky. Perhaps you’re hiking on Table Mountain or hanging out at a pavement café in Parkhurst. A small plane flies overhead,... Read more
The increased success of digital out of home (DOOH) advertising in South Africa is intrinsically linked to the country’s infrastructural development, rapid urbanisation and the prevalence of... Read more
