Research
Customer-centric strategy in the Age of the Customer
We are living in the 'Age of the Customer' which means consumers are now shaping business strategy. Customers expect consistent and...
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ROOTS is back! And it’s bigger than ever (with pics)
ROOTS is back! The 2016 edition of the consumer insights research has been broadened and its results reinforce those from...
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A quiet RAMS swansong
It seems that Saarf (South African Research Foundation) released the March 2016 RAMS (Radio Audience Measurement Survey) data fairly...
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How well are suppliers servicing South African marketers?
FGI’s Brad Aigner gives insight into how marketers feel their service providers are measuring up and what they really want....
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Marketing masters share their secrets
The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview of the...
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Business intelligence and the move into Africa
The Africa rising business paradigm has lost a certain amount of traction due to plummeting oil prices and economic pressure...
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