Accountability in PR: Reclaiming ownership in a shifting industry
“Success has a thousand fathers. And failure is an orphan.” (John F. Kennedy) We’ve all felt it - internally within ...
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Tag: accountability
Authenticity in advertising: Oxymoron or business imperative?
Advertising then has a key role to play – no, make that a responsibility – in ensuring that the campaigns ...
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A fork in the road: Views from Media Agency Rising Star Ricardo Lopes (with video)
This year’s Media Agency Rising Star Award, at the MOST Awards, was won by Ricardo Lopes of Dentsu Aegis Group. ...
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In radio we trust: It’s the sensible voice in our ear
One piece of good news is that there is one news source which remains consistently thought of as trustworthy, and ...
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The Soccer Laduma case: Editors put trust in journalists and freelancers
With the massive amount of copy that comes across editors' desks in this day and age, and with social media ...
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