Away with selfie stick marketing!
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...
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Tag: Ad Contrarian
Back to basics: Reach matters!
One of the most useful online resources for media strategists and planners, run by an industry marketing body, is undoubtedly ...
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Advertising and marketing industries: We are confused
Writer, speaker and partner in Type A Group, Bob Hoffman, aka the Ad Contrarian, tells us how to get back ...
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