Putting hard numbers on the ad fraud haemorrhage
Consider this hypothetical scenario. Your head of manufacturing presents the quarterly numbers: inputs are fully accounted for, the bill of ...
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Tag: ad fraud
Make every advertising rand work harder
Marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every ...
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‘Titan of Transparency’ to host online ad fraud webinar for SA
Ad fraud in the age of artificial intelligence has escalated from a game of simple scripts into a highly sophisticated ...
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Agencies and buyers need guard rails to protect CTV ad buying
Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...
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CTV ad buying: Perception and reality
Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...
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Navigating advertising’s trust fault lines
Trust is a word bandied about our industry – some even say it’s advertising’s currency – and right now, it’s ...
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