Navigating advertising’s trust fault lines
Trust is a word bandied about our industry – some even say it’s advertising’s currency – and right now, it’s ...
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Tag: ad fraud
Programmatic media under the spotlight
The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continued its four-part masterclass series with a ...
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Digital spend, digital return – and digital snake oil salesmen
Agency Scope digital spend figures throw up some interesting local and global trends, while experts warn against digital snake oil ...
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The crucial role of non-biased measurement in the media advertising industry
As the media advertising industry continues to evolve, a critical aspect of its success lies in its ability to evaluate ...
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Need for improved transparency and accountability in Africa’s media markets
The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands ...
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Partnership between Anzu.io and Digiseg brings cookie-less consumer data to in-game advertising
Anzu.io has announced a new partnership with Digiseg, which will bring precise, cookie-free data to in-game advertisers, enhancing the value ...
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