Changing channels on TV advertising
Storytelling on television has been a key aspect of entertaining and engaging audiences for decades.
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Tag: ad sales
Radio not left in the dark, despite load shedding
We’re all well aware of the impact that load shedding has on our day-to-day life, on business and on our ...
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Video ad buying should be customer-first, not channel-first
In this world, no advertisers with any kind of breadth and scale in their consumer offering, should be channel-first when ...
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Impact in just 280 characters: It’s time for more brands to Tweet
If you didn’t launch your new brand, product or service on Twitter, did you launch at all? With over 192 ...
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Viacom/CBS merger: Continued consolidation of TV industry means more focus on ad tech
Pioneering in the building, buying and renting of ad technology is relatively new for TV ad sales companies, though many ...
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Whatever happened to professional courtesy?
Professional definition is 'of, relating to, or characteristic of a profession'. Courtesy definition is 'courteous - polite, respectful, or considerate in manner'. ...
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