The beauty business and its brands
Beauty is big business – there’s hair care, nail care and skin care; body lotions, body exfoliations and body butters; ...
Read more
Tag: Added Value
The technology VIBE: Is the next big thing already here?
A global study identifying the world’s most culturally relevant brands lists six technology brands in the top 10 after polling ...
Read more
Ride the crest of a trend, be dumped by a fad
Everyone – from Adelaide to Hong Kong, Istanbul to Stockholm, Tallahassee to Zürich – is dancing gangnam style. A handful ...
Read more
Cultural traction: Brands with panache are culturally relevant
What are the world's top 10 culturally relevant brands? It's a question brand development and marketing insight consultancy, Added Value, ...
Read more
