Five South African audiences your brand should target this holiday season
As the festive shopping season heats up, brands are vying for attention, and South Africa’s retail space is no exception. ...
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Tag: AdTech
Strategies to maximise return on ad spend this retail season
South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School ...
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Embracing the entrepreneurial mindset: Lessons from the trenches
In the business world, nothing stays the same for long. This makes an entrepreneurial mindset not just helpful, but essential. ...
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The cookie comeback
Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be ...
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The changing shape of the industry in the era of AI and data
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the ...
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Going green, digitally
Digital may have seemed the sustainable alternative to print, but even that now needs conscious strategy and action to offset ...
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