The power of localised marketing in a community-centric country
Gatvol of brands talking at you and not to you? With 46% of all Google searches looking for local information, ...
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Tag: advertising campaign
World of Media: Fallout from Dolce & Gabbana’s ‘racist ad’, YouTube tests ‘ad pods’, Pakistan to regulate social media
The Media Online's weekly round-up of need-to-know global media stories.
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Heineken at the forefront of innovation with two media firsts in Sub-Saharan Africa
An innovative case study from alcoholic beverage manufacturer Heineken, around the use of new technology in marketing, a first in ...
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Breaking our attachment to traditional advertising
The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are ...
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The anatomy of a successful advertising campaign
The components that make up an advertising campaign can be compared to different body parts. And just like body parts, ...
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When technology meets insights
No other time in advertising history has exemplified the marriage of insights and technology quite like this year’s Loeries and ...
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