The Media Online's weekly round-up of need-to-know global media stories. Read more
An innovative case study from alcoholic beverage manufacturer Heineken, around the use of new technology in marketing, a first in Sub-Saharan Africa. Read more
The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge portion of their marketing budget in digital, and th... Read more
The components that make up an advertising campaign can be compared to different body parts. And just like body parts, each component has a vital role to play. That’s the view of Ben Wagner,... Read more
No other time in advertising history has exemplified the marriage of insights and technology quite like this year’s Loeries and Cannes advertising festivals. The big winners who received sta... Read more
I recently settled down for an end of week glass of wine and a chat with a friend of mine. She still works in the media agency world. It immediately struck me that she was looking distinctly... Read more
