Beyond viral: The new era of influence
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers ...
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Tag: advertising
Trophy hunting: Are industry awards worth it?
The advertising and design fraternities in South Africa, and around the world for that matter, have long held great value ...
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What Generation Z wants from brands in 2024
In a world where consumers have a myriad of choices, it is no longer enough for brands to rely solely ...
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Media Moves: inDrive celebrates success of ‘Layita Khayelitsha’ campaign, Oliver Dickson joins SABC News, Red & Yellow expands to Dubai
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: inDrive celebrates ...
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M&C Saatchi Abel MTN’s new global marketing partner
M&C Saatchi Abel and Group of Companies, a pan- African marketing services firm, is MTN's new marketing services partner across ...
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The importance of jury duty
Being nominated to serve on the jury of the 2024 Bookmark Awards prompted me to contemplate my career and the ...
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