A survey by Provantage and research company Millward Brown to measure the effectiveness of airport.tv advertising has revealed some remarkable insights into the medium. Out of home advertisi... Read more
Many industry analysts may slag off the press, but advertisers still flock to advertise in newspapers, despite the definite decline in several leading newspapers’ circulation over the last 1... Read more
“What is more interactive: a colouring-in sheet on a McDonald’s tray table or a Web banner?” That was the (rhetorical) question a planner I used to work with once posed and it really stuck w... Read more
Advertising on sporting media may well be more expensive but, says sports fanatic Chris Botha, it is not just about money. Sports marketing and media is big business in South Africa and, for... Read more
If the level of pettiness of complaints to the world’s advertising standards authorities is anything to go by, global consumers seem to be getting a lot more sensitive about what they... Read more
For years film producers have impressed us with their creativity and the viewing public has responded by demanding ever increasing excitement and daring for their visual entertainment and pl... Read more
