Tag: advertising

At the AdForum Summit in London last October, one message kept surfacing: social and influencer marketing has become the fastest-growing ...

At the start of every year, the marketing industry engages in a familiar, high-stakes ritual: the prophecy game. The industry ...

Carat South Africa has been named Most Balanced Media Agency of the Decade, the first-ever SCOPEN award of its kind. ...

The advertising, media and marketing industries are living in a golden era of media measurement. Almost everything can be measured ...

I’m paraphrasing, but I’ve always enjoyed Seth Godin’s definition of remarkable: “The word ‘remarkable’ literally means something worth making a ...

Many of us have been waiting many, many years for advertisers and agencies to view streaming and linear TV channels ...